Hope you all enjoyed the week off just was not long enough!
What is the story with brand communities? While I must admit I think they are and can be very interesting and really keep you up to date I recently learned of one, Starbucks Gossip, a brand community for a coffee, well I certainly dont see the point or reason for that one! The idea of blogging about the coffee business, random to me! What about virtual communities like Second Life, how can people join and use it, how they can sit at their computer and live out this second life it is truly beyond me! would it not be better to actually go and experience it for real?Who even thinks of these ideas and who uses them? What is the buzz and the hype all about, are they the future? If so then am I missing out on something? Is there a reason so obvious, yet im oblivious to me, that these have become so popular? I dont feel a hole or a gap where I need a second life! I cant help but wonder about the changes here, I know when I was a child we didnt have a computer until I was 13 now here we are 7 years later with these virtual communites. Where is it all heading? Any fans of brand/virtual communities out there? Let me know what you think?
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